Saturday, March 10, 2012

Era Landmarks- unscrupulus projects

Here are some of the list of advertisements that fill the cyber world with lucrative sales pitch for residential projects launched by Era Landmarks.....a new launch that has not been advertised till date is Dwarka- 104....yes they have already started selling this project as well.....there is no advertisement yet, but soon would be on the web.

Era 103 - Unicon Property

Era 103 is a New Residential Project by Era Group in Sector 103 Gurgaon. ... Infra Engineering Era Building Systems Ltd.(Era Building Systems Era Landmarks ... - Cached -

Era Landmark, Sec 85 , 2/3/4 BHK - Indian Real Estate Forum - www ...


Original Booking in Gurgaon Sec-86 Era Landmark 9560801112 ...

ERA-Landmark is coming soon with thundering project at Sec-86, Gurgoan with the high end luxury and specification. The tentative sizes would be 2 BHK (1150 ... -

Of the above projects only sector-103 finds place and mention on the companies web site and all others do not. The brokers have been selling and closing phases of sales with revision in prices since 2010....for example in 2010 the project at sector-103 was launched at Rs 2600/- per sq ft and now the sales have been closed by the brokers as all inventory is sold ( according to brokers) ...but who knows what the exact number of flats would be as the builder has still to  get the lay-out plan sanctioned by the DTCP. The rest of the Projects like sector-86 and sector-85 do not get any mention on the builders web-site...NOT STRANGE AT ALL!!
Over and above is the fact that even after 2 years the project on sector-103 is being tauted by Era landmark as a project that is COMING SOON....meaning the approvals for the project are coming soon...or the sale of the project would be starting soon....( but they have already sold it through its channel partner)....maybe even Era does not have the answers for the it...that is why this information has been on their site since last two months....and surely the customers must have been made to part with almost 25% of the sale consideration of this un- approved residential project.
As per the regulations, no company is allowed to sell any flat unless it advertises the licence number obtained for it by DTCP, but in case of Era Landmarks, it does not care about what the regulations say. Maybe the Director, Town and Country Planning needs to look in this specific case and help the beleaguered customers of such projects who do not know what they have invested into as the brochure is just a tentative declaration , though the CCI in its judgement against DLF has ruled that the sales brochure is an extension of the builder - buyer agreement as on its basis the customer volunteered to buy into the project. 
Have raised these questions to the Director now, hope we get some specific answers, in a short time and such mal-practices are eventually be routed out of our real estate industry. Hope the industry also does some introspection and revoke the membership of such unscrupulous developers like ERa LAnd Marks (India) ltd.


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